Kiltie Corporation

Writer/editor

2012 - present

 

Writer/editor of marketing communications for associated companies (VERSA-LOK, Patio Town, Willow Creek Paving Stones and Villa Landscapes). Includes B-to-B and B-to-C emails, news releases, case studies, trade articles, syndicated content, blogs, web content/SEO, sell sheets, direct mail, etc. Marketing lead on website conversion to mobile sites for VERSA-LOK Midwest, Willow Creek Pavings Stones and Willow Creek Concrete Products. 

 

 

K-Sun Corporation, an Epson Group Company 

Communications manager

2008 - 2018

 

Planning and implementing brand and product communications for industrial labeling equipment company. Write/edit/create direct mail, email, testimonials, trade articles, news releases, scripts and social/web content. Manage media database, email and social media. 

 

 

University of Wisconsin-River Falls 

Senior communications specialist

2004 - 2010

 

Media relations and writing/editing news releases, talking points, fact sheets, alumni features/profiles, executive messaging and fundraising/marketing materials. Developed and coordinated Public Affairs Internship Program, consisting of training/supervising six upper-class students who covered college beats. Manager of Meltwater clip service and web content for news and social media. Placed stories in national, regional and local media. Produced public radio content and assisted media at news conferences and TV shoots. Copy editor for summer NFL training camp web and print content.

 

University of Wisconsin-River Falls

Journalism instructor

2000 - 2006

 

Curriculum development, WebCT/Blackboard/traditional delivery and assessment for Basic Media Writing, Magazine Writing, Public Relations I/II and Basic Media Graphics. Developed public relations service-learning course in which students partnered with nonprofits. Taught AP high school students via ITV network and summer pre-college journalism camps for high school students. 

 

Other employment

 

Self-employed

Communications consultant, clients/projects available on request.

Freelance writer, bylined articles/photos in the Chicago Tribune, Minnesota Monthly, Wisconsin Trails, Milwaukee mag, Grit, Historical Traveler, Minnesota Explorer, Wisconsin People & Ideas, TravelWisconsin.com and other media outlets.

1994-present

 

Minnesota Medical Association

Associate editor, Minnesota Medicine magazine

1998-99

 

Wisconsin Indianhead Technical College

Public relations specialist

1995-96

 

Minnesota Historical Society

Publications manager

1993-95

 

University of Minnesota

Associate editor, Health Sciences Public Relations, Now Academic Health Center Public Relations

Teaching assistant, School of Journalism and Mass Communication

1990-92